Sinds ik ben aangemeld voor een E3 press badge komt er elke week wel een leuk mailtje van één of ander duister bedrijfje binnen dat heel graag wilt dat je hun stand aandoet. E3 veteranen hebben verteld dat enkele spam mails niks is, zij krijgen dagelijks meerdere mailtjes die vrijwel allemaal direct door te verwijzen zijn naar de prullenmand. Soms zijn er echter lichtelijk interessante zaken die er voor ongetwijfeld iemand toe doen.

Ik kreeg onlangs bijvoorbeeld onderstaande mail over in-game advertising.

“Games are more than just a hobby; investors have recognized that videogames are big business. Exent Technologies is at the core of the two movements shaping the business of games: digital distribution and in-game advertising. Digital distribution, once a controversial question mark, has gained acceptance. Exent-powered games-on-demand services for telco/cable co’s (such as Turner’s GameTap, Verizon, Comcast and Yahoo!) has extended the shelf life of games, increasing revenue and reaching a market not often viewed as gamers. Now, in-game advertising (IGA) is revolutionizing the videogame business. Exent is launching a new a unique IGA solution that will open new revenue streams and push the game industry momentum into territories occupied by film, TV and the Internet. Exent’s IGA technology can insert ads in games that have already been sold or installed, and even on games that have been pirated! We would like to have you hear more about in-game advertising, digital distribution of games, the market appeal for both and trends in online gaming from Yoav Tzruya, COO of Exent Technologies, during E3. Exent will be in Kentia Hall in meeting rooms 6825/6827.”