Quest for G: What is G?

Logfather.com is the personal blog of Jeffrey Visser (1987, Amsterdam): student Communication & Multimedia Design and online media consultant.

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By Logfather | Friday July 24 2009 on 7:57 pm | 0 comments |

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Gatorade launched Gatorade G2 back in 2007 but as a part of their massive 2009 rebranding regular Gatorade is now called G2 and the 'Quest for G' commercials are out their again. A parody of Monthy Python and the Holy Grail we see Boston Celtics' Kevin Garnett as King Arthur and his men in a silly dance-off. Another campaign raises the question 'What is G?' and features Serena Williams among others. Gatorade smartly combined their website MissionG.com with their YouTube-account 'whatsg' to drive traffic to their own platform. After the click several of the commercials.

Wizard of G

Replay

Lock It Up

Used tags: gatorade, nba

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