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Lemonade: A Movie Built On Karma

Lemonade is a movie about people who were once paid to be creative in advertising but are now are forced to be creative with their own lives after being laid off. Eric, Lemonade's creator, send out an update on the project recently that I have to share with you.

"I have to share this weird little story with you. It has to do with my life as an adman colliding with my life as a film maker. And since you expressed interest in hearing more about Lemonade, I thought you might enjoy it.

You may remember Kurtis Glade, the creative-director-turned-documentary-film-maker from the trailer. As a reminder, he was the one who "lost his job and is finally doing something that [he] thinks matters." What you don't learn from the trailer is that his daughter has Cystic Fibrosis, and that the documentary he's making is about professional surfers who hold surf camps to help kids with CF.

Of course, like me, Kurtis is not earning any money to create this documentary. All he wants to do is share an amazing story and raise awareness for the disease. So to pay the bills, Kurtis has to freelance anywhere and everywhere that will have him. He's going to where the work is, as am I.

Fast forward to last Friday, when a creative director from Razorfish (an interactive advertising agency in Seattle) called me about a week-long freelance project. They wanted me to start right away, so I booked a flight and showed up bright and early on Monday morning.

I walk in the meeting to get briefed, and who is sitting there? You guessed it...Kurtis Glade. Razorfish contacted two writers. One was me, the other was Kurtis.

Now, you might be thinking that they found us both from the trailer. Because, honestly, that's what I thought. But when I asked the creative director if that's how he paired us, he said no. He hadn't even seen the trailer yet. We were just two writers that he wanted to work on the project.

So Kurtis and I met through Lemonade several months ago. And now we meet again through advertising. One small world, two chance meetings.

These weird little karmic things have been happening since we started filming Lemonade. My re-run in with Kurtis is just the latest. And I'm certainly not going to question them.

Here is an extended clip of Kurtis's interview, where he discusses his own learning process about Cystic Fibrosis.

Your password to access this site is "mylemonade".

Thanks again, everyone.

Erik

Please Feed The Animals
Melrose, MA USA"